Pricing & Consultations
That Convert
Stop underpricing and start presenting treatment plans that patients say yes to. Covers cost-of-goods analysis, competitive pricing research, consultation scripting, objection handling, and the follow-up sequence that recovers consultations that didn’t convert.
Launching 2026 — add your name and we’ll notify you when dates are confirmed · 602-613-8685
Most injectors price by
looking sideways.
Ask a provider how they set their price per unit and the honest answer is usually that they looked at three nearby practices and landed somewhere in the middle. That is not pricing. That is inheriting someone else’s guess, including their mistakes, and it is how practices end up busy and still not profitable.
A price built properly has a small number of inputs: what the product costs you, how long the chair is occupied, what the room and staff cost per hour, what you need the service to contribute, and what the local market will genuinely bear. Most providers can name only the first. The result is a menu where one service quietly subsidizes another and nobody knows which.
The consultation is the second half of the same problem. A strong price with a weak consultation converts poorly, and the provider concludes the price was wrong and lowers it — treating a conversation problem as a pricing problem. Price objections are usually value-clarity objections, and they surface at a predictable point in the conversation.
Then there is the follow-up. A meaningful share of consultations that do not book on the day will book within forty-eight hours if someone follows up in a way that is useful rather than needy. Almost nobody does it, and almost nobody tracks what it would be worth.
What you cover
in this workshop
This is a focused session built around one business skill. The morning is structured as a working session, not a lecture — you leave with completed templates and a concrete action plan for your practice.
Cost of goods, chair time, room and staff cost per hour, target contribution margin, and local ceiling. We build a real number for your own top three services in session rather than discussing the theory.
Running the margin on each line of your menu, usually for the first time. The common discovery is that the busiest service is not the most profitable one, and that a small pricing change on a low-volume service outperforms chasing more volume on a popular one.
A repeatable sequence from greeting to treatment plan: what to ask before you assess, how to present a plan rather than a price list, when to introduce cost, and how to leave the patient with a clear next action. Scripted, then practiced.
Distinguishing the affordability objection from the value-clarity objection, because they need opposite responses. Language for each, and the point at which holding your price is the correct answer even though it loses the booking.
Presenting multi-session and multi-modality plans without overwhelming a first-time patient, and the sequencing logic that makes a staged plan feel like care rather than an upsell.
What to send, when, and in what channel for a consultation that did not book. Written and loaded in session so it is running the week after, not the quarter after.
Every attendee leaves
with completed work
Every deliverable below is built out during the session with your specific practice in mind — not a generic template you have to adapt later.
Launching 2026.
Join the waitlist.
This workshop is part of the Beso Business Academy — a series of half-day sessions designed for aesthetic providers who want to grow without guessing. Add your name and we’ll notify you when dates are confirmed.
Join the Waitlist →Who this workshop
is and is not for
We would rather you skip a session than sit through one that was not built for your situation. The second list is as honest as the first.